Wondering what’s hot in 2025? Pinterest Predicts has done the work for us, analyzing billions of searches to predict the next big things in fashion and beauty. Their track record? Perfect for five years running. Here’s what’s about to blow up.
1. Cherry Red
Dark, sweet cherry red is taking over everything in 2025. Your nails? Cherry red. Your wardrobe? Red. Even your makeup is getting the cherry treatment. This isn’t your basic red – we’re talking deep, rich tones that Gen Z and Millennials can’t get enough of.
2. Aura Beauty
2025 is all about picking your color vibe and running with it. Match your aura manicure to your outfit, and don’t be shy about going all-in on your chosen hue. The best part? This trend works for everyone – both Gen Z and Boomers are loving it.
3. Sea Witchery
The mermaid trend is evolving into something moodier. Expect to see dark, iridescent nail designs inspired by deep ocean colors, along with wet-look hairstyles. The nail trends focus on chrome finishes, wave patterns, and pearl embellishments.
4. Castlecore
Medieval is the new modern. Your nails are getting the royal treatment with gothic-inspired designs, while your wardrobe is channeling ancient castle vibes. Think dramatic pieces with a dark, romantic edge.
5. Dolled Up
Tiny and mighty is the motto here. Think babydoll-inspired everything, from your manicure to your clothes. The key is to go all-in on cute-core with whimsical colors, jewelry charms and playful designs.
6. Fisherman Aesthetic
Cable knit sweaters are having a moment, and stripes are showing up on everything. Even if you’re nowhere near the ocean, you can rock this laid-back maritime look. Gen Z and Gen X are making this casual-cool vibe work.
7. Goddess Complex
This trend celebrates luxury and feminine power. Your nails are getting the divine treatment with metallic designs, while your wardrobe’s embracing goddess-level luxury. It’s all about channeling that feminine power.
8. Moto Boho
This fusion trend combines boho elements with motorcycle-inspired edge. Nail art mixes soft, flowing designs with edgy details. In fashion, you’ll see leather mixed with flowing fabrics, particularly in accessories like handbags.
9. Mix & Maximalist
More really is more in 2025. Layer those patterns, mix those prints, and don’t be shy with texture. Your nails can be a different pattern on each finger, and your outfit? The bolder, the better.
10. Seeing Double
Matching is back, but not like your mom’s twinning photos. Coordinate with your bestie on nail designs and outfits, but keep enough difference to let your personal style shine. Perfect for festivals, date nights, or just because.
Want to know how Pinterest knows all this? They analyze billions of searches and use predictive analytics to spot rising trends. And considering they’ve nailed it every year so far, we’re betting these predictions are right on the money for 2025!