Bella Hadid can turn a product launch into headline runway news. On May 16, 2025, the model stepped out in London for the UK debut of her scent line, Orebella, wearing the silver chainmail wrap dress John Galliano sent down his fall 1997 runway.
Embed from Getty ImagesThis wasn’t some random vintage find. The dress first glimmered on Paris catwalks via Hedvig Marie Maigre, then locked its pop-culture status when Milla Jovovich chose it for The Fifth Element premiere at the 50th Cannes Film Festival.
Pulling it out nearly three decades later links Hadid to a proven It Girl lineage—runway muse, movie star, supermodel.
Embed from Getty ImagesHadid’s go-to stylist, Molly Dickson—also trusted by Lana Del Rey and Sydney Sweeney—landed the archival score. Dickson’s rule: if a dress has headlines baked in, it’ll grab them twice.
For finishing touches, Dickson stayed tight and glossy: diamond tennis necklace, matching drops, silver Jimmy Choo lace-up kitten heels. A cluster of white roses pinned into Hadid’s sleek bun nodded to Orebella’s floral notes. Nothing competed for attention—every detail just amped the dress’s mirror-ball gleam.
Why this throwback was the power move?
Embed from Getty ImagesArchive cred. Fashion’s current obsession with sourcing from deep storage makes a ’97 Galliano piece hotter than any showroom loan. Wearing something shoppers can’t click-buy screams rarity and sustainability.
Instant headlines. A gown with built-in Cannes history writes its own coverage. One step past the flashbulbs and both the dress and the perfume made every style slide-show.
Embed from Getty ImagesMetallic match, not mimic. The dress’s silver shimmer bounces off Orebella’s gold cap—same luxe metal story, different shade. Branding without a billboard.
It Girl continuum. From Maigre to Jovovich to Hadid, the chainmail slip keeps passing the fashion-torch test. Hadid isn’t just wearing history; she’s extending it.
Hadid could have grabbed any new-season look, but she opened the vault, pulled a dress with proven star power, and let it handle the marketing heavy lifting. The result: a perfume launch that doubled as a timestamped fashion moment—proof that the right archival pull can outshine a thousand sponsored billboards.
Big date on your calendar? Borrow Bella’s formula: raid the vault for a legend, add wallet-friendly sparkle—think crystal studs or vintage rhinestones—let the metal do the talking, and watch the whole room lean in.
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